Brands I’ve Built
CHASE CONTEMPORARY | CHIEF CREATIVE OFFICER
BRAND STRATEGY, DIGITAL CONTENT, EXPERIENTIAL, MARKETING, E-COMMERCE
I was able to brand and grow the business from the ground up in 3 locations in Manhattan with Digital strategy, inventory, and POS. I also leveraged a customer database organically through email marketing from 0-32K clients in the first year. I grew Instagram followers from 0-23K and headed an inventory of tens of thousands of excellent artworks totaling a value of close to $150M. I also negotiated through the success of our branding and advertising; was able to secure multimillion-dollar deals with some of the world’s top artists.
HG CONTEMPORARY | EXECUTIVE CREATIVE DIRECTOR
BRAND STRATEGY, DIGITAL CONTENT, EXPERIENTIAL, MARKETING, E-COMMERCE
I implemented successful brand development through marketing initiatives, merchandising, and packaging. I also developed and directed marketing strategies on the company website, email blasts, and social media platforms. In addition, I researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas. I also created innovative advertising campaigns that successfully generated increased brand awareness and recognition. I supervised designers, illustrators, and other member workloads to optimize productivity and timeliness of task completion.
CULO BY MAZZUCCO W/ JIMMY IOVINE & SEAN “DIDDY” COMBS
CREATIVE DIRECTION, PHOTOGRAPHY, LAYOUT, GRAPHIC DESIGN
I co-produced over 200 unique artworks for the projects sold to Damien Hirst for over $750K. I employed design fundamentals when selecting typography, composition, layout, and color in design work. I retouched dozens of top celebrity talent, including Lady Gaga, Nicole Scherzinger, Stacy Keibler, Chrissy Teigan, Paris Hilton, Pamela Anderson, Sarah Marshall, Kate Upton, Sarah McLachlan, Alessandra Ambrosia, Irina Shayk, Catrinel Menghia, etc. I also collaborated with Jimmy Iovine, Sean “Diddy” Combs, and Raphael Mazzucco in the development and execution of over 100 photoshoots and a $2M budget.
PUBLISHED BOOKS | CREATIVE DIRECTION | DESIGN | LAYOUT
