Brands I’ve Built
CHASE CONTEMPORARY | CHIEF CREATIVE OFFICER
BRAND STRATEGY, DIGITAL CONTENT, EXPERIENTIAL, MARKETING, E-COMMERCE
I was able to brand and grow the business from the ground up in 3 locations in Manhattan with Digital strategy, inventory, and POS. I also leveraged a customer database organically through email marketing from 0-32K clients in the first year. I grew Instagram followers from 0-23K and headed an inventory of tens of thousands of excellent artworks totaling a value of close to $150M. I also negotiated through the success of our branding and advertising; was able to secure multimillion-dollar deals with some of the world’s top artists.
HG CONTEMPORARY | EXECUTIVE CREATIVE DIRECTOR
BRAND STRATEGY, DIGITAL CONTENT, EXPERIENTIAL, MARKETING, E-COMMERCE
I implemented successful brand development through marketing initiatives, merchandising, and packaging. I also developed and directed marketing strategies on the company website, email blasts, and social media platforms. In addition, I researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas. I also created innovative advertising campaigns that successfully generated increased brand awareness and recognition. I supervised designers, illustrators, and other member workloads to optimize productivity and timeliness of task completion.
PUBLISHED BOOKS | CREATIVE DIRECTION | DESIGN | LAYOUT
